We generatetransactions.

We’re building AI agents that turn consumer intent into transactions for businesses. Starting with sport.

Our thesis

Attention is expensive.

Returns are too often measured through proxies.

As AI agents transact, businesses will buy outcomes.

Our product is the transaction.

Derby County players celebrating in FanHub-sponsored shirts

Why sport?

Frequent spending.
Faster learning.

Recurring fixtures create repeated revenue opportunities and rapid feedback for agents.

Natural distribution.
Rich signals.

Clubs bring established fan communities. Loyalty, routines and predictions reveal intent.

Attention priced.
Intent overlooked.

Sport’s commercial model is built to sell attention. We believe the intent behind fan spending remains undervalued.

Agentic Commerce

Our product isthe transaction.

We’re building AI agents that turn consumer intent into transactions for businesses. Starting with sport.